Since implementation in 2021, Bloomin’ 4 Good continues to prove that this business model drives new and existing customers to participating stores. By spiking store traffic and generating net new sales, this program increases net floral sales and gross margin every month at no extra cost to your banner.

Information about your store’s various locations and community impact spreads locally as different nonprofits promote this program to their support networks each month. By building your banner’s reputation as a community-oriented brand and dispersing information about your stores to new and existing audiences each month, this low-to-no-touch program is designed to streamline earned media for your brand.

As studies continue to show a steady rise in the percentage of purpose-driven consumers, fostering brand affinity and promoting company values is the key to attracting and retaining shoppers. By sparking hyperlocal change in the communities where your shoppers live, your banner is able to demonstrate its commitment to corporate social responsibility and showcase a positive brand image.